Digital Marketing Services · Free download
Marketing Funnel ROI Calculator
A step-by-step worksheet to calculate your true funnel ROI — by channel, by stage and blended.
What’s inside
- Step 1: the inputs you need and exactly where to find each one
- Core formulas for cost per lead, cost per acquisition, ROAS and marketing ROI
- A channel-by-channel worksheet — paid search, paid social, organic, email, affiliate and blended
- How to read your numbers: when to scale, optimize, diagnose or pause a channel
- The common mistakes the worksheet catches — lead quality, attribution and AOV vs. lifetime value
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