Revenue Diversification Marketing Plan

The 6 steps

• Step 1 — Pick your lane — Score every adjacent-offer idea on overlap with your current audience, build time, and confidence you can deliver it well — then pick one.
• Step 2 — Validate before you build — Talk to 5–10 people who fit the target buyer; pre-sell or waitlist the offer before building the full version.
• Step 3 — Build the smallest sellable version — Strip the offer to the smallest version that still solves the core problem end to end, with a hard 2–4 week build cap.
• Step 4 — Price and package — Price against the value delivered, not your hours, and decide up front whether this is one-time, subscription, or tiered.
• Step 5 — Launch to your warmest audience first — Announce to existing clients, list, and followers before any paid acquisition, with a 30-day goal and a go/no-go point.
• Step 6 — Decide: scale, adjust, or kill — Review conversion, feedback, and delivery cost against your 30-day goal — all three outcomes are valid.

How it works

1. Check out securely through Stripe.
2. Your PDF download link is shown on the confirmation page.
3. Work the six steps in order and fill in the planning worksheet before you build.