Turn Similarweb numbers into a competitor dashboard in 10 minutes
An Excel template: type in your site and up to four competitors, get rankings, traffic share, engagement scores, channel mix and a 12-month trend — all formula-driven.
$47
Who this is for
Marketers, founders and agencies who pull Similarweb data by hand every month and want a repeatable dashboard instead of a scratch spreadsheet.
What’s included
- Inputs tab for you + 4 competitors (visits, uniques, pages/visit, duration, bounce, 6 channel shares)
- Dashboard tab: traffic rank, share of group, gap to leader, engagement score, largest channel, organic dependence
- Monthly Trend tab: 12 months with month-over-month change
- Channel-mix sanity check that flags entries that don't add up
- Worked example row so you can see the expected format
- Works in Excel, Google Sheets and LibreOffice
How it works
- Buy and download the .xlsx
- Paste your Similarweb numbers into the yellow cells
- Read the Dashboard tab; copy the file monthly to build a trend
Questions
Do I need a paid Similarweb plan?
No. The free tier gives enough for every field; paid plans just give more precision.
Is data included?
No — you enter your own figures. The example row is illustrative only.
Refunds?
14-day refund by email.
Similarweb Traffic Analysis Dashboard Template
$47